Star Wars The Product
Buddy cop movie, The Mandolorian and Grogu hit theaters this weekend. The film is expected to gross about $102 million dollars over the Memorial Day holiday weekend. A sizable chunk of change. It’s probably fair to say those box office receipts, more than any other factor, drive the direction of the series.
Lest we ever forget that Star Wars is a product promotion vehicle as much as it is a film franchise, there’s Mel Brooks’ Spaceballs character Yogurt reminding us with his phrase, “merchandising, merchandising, merchandising,” as he hawks various Spaceballs products like breakfast cereals. It’s probably near incalculable how many units of toys the Star Wars franchise has moved over the years.