Oversized ambition seems to be an increasingly common feature of new software applications and services. Many of the new apps I try are swinging for the fences and walking away when the home run or grand slam doesn’t materialize. As I’m evaluating software now, I have to dig into what the expectations are for the commercial performance of the software. If they are unrealistic, it may be better not to get attached in the first place.
One of my favorite tools is the read-it-later app Matter. A few months ago, the founders of Matter posted about their health issues and how they had to give up on their goal of making Matter the next Duolingo. At some point, it became clear the product wasn’t going to have the same level of success. Their response was to call the app feature complete and put it in maintenance mode.
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